Responsibilities

• Own the full product/service innovation pipeline—from early‑stage ideation to commercial launch.
• Identify emerging trends and whitespace opportunities across the memorialization landscape.
• Identify opportunities appealing to families and also help market through our funeral home customer base.
• Opportunities include both products and services sold to funeral homes as well as value-added service offerings that differentiate Matthews from competitors
• Manage vendor partner relationships for sourced product offerings
• Own the commercial direction of our software solutions business (which includes both software solutions sold to funeral homes as well as software tools offered to our customers) including setting the software development vision and priorities
• Lead the software solutions selling and customer service functions
• Architects go‑to‑market plans that ensure successful adoption and revenue growth.
• Develop product training and sales enablement tools that empower the 100+ person sales team.
• Partner with sales leaders to translate market insight into winning strategies.

Requirements

• 10+ years of senior leadership experience in product management, marketing, and innovation.
• Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
• A proven track record of leading full product lifecycles and successful commercialization.
• Strong financial acumen and fact based decision making
• Exceptional communication and executive‑level influence skills.
• Experience managing cross‑functional teams in complex environments.

Preferred

• Demonstrated B2C end-user insights
• Software solution development experience is highly valuable