Chief Marketing Officer (CMO) at CEO Life | USA

Chief Marketing Officer (CMO)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive the CEO Life brand and growth engine at scale across 150+ chapters as Chief Marketing Officer.

Own brand identity and full-funnel marketing to attract and retain members.
Must-have: 10+ years of progressive marketing leadership with experience in community-based or membership models.
Standout: Build experiential marketing and chapter‑level activation that converts to growth and retention.

Define and evolve the CEO Life brand across all markets, channels, and audiences
Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
Own the full-funnel marketing strategy driving new member growth across all membership tiers
Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time

10+ years of progressive marketing leadership, with at least 5 years in a senior or executive role
Proven experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries
Deep fluency in experiential marketing and a track record of turning in-person experiences into lasting brand equity and measurable growth
A builder's mentality—you have launched things from scratch, made decisions without complete information, and learned by doing
Full command of the modern marketing stack: brand strategy, performance marketing, content, social, email, CRM, SEO, AI and analytics
Strong executive presence and communication skills
A genuine belief that relationships are the most durable competitive advantage—not just as a philosophy, but as a strategic growth lever
You are energized by building with intention at speed—holding the brand standard while pushing hard for growth
Connecting marketing outcomes directly to revenue, retention, and chapter expansion

Experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries
Experience in executive communities or professional associations, luxury hospitality, wellness, media, or adjacent industries (preferred)
Strong executive presence and communication skills (preferred)
Experience with experiential marketing and turning in-person experiences into lasting brand equity and measurable growth (preferred)