Responsibilities

• Own and evolve Bubble’s brand positioning at the intersection of clinical credibility and emotional connection.
• Ensure clarity, consistency, and restraint across all brand expression.
• Translate dermatology, formulation science, and clinical proof into language that builds trust and understanding.
• Lead end‑to‑end go‑to‑market strategy for all product launches across DTC and retail.
• Own product storytelling, education, and claims communication in close partnership with Product, R&D, and Regulatory.
• Ensure launches are thoughtful, credible, and commercially effective.
• Build scalable launch frameworks that work across markets.
• Own growth strategy across paid channels, including social, search, video, creators, and emerging platforms.
• Balance efficiency, scale, and long‑term brand health.
• Establish clear performance goals, measurement frameworks, and testing rigor.
• Own Bubble’s social and content strategy across platforms.
• Set direction for organic social, creator partnerships, and always‑on content.
• Ensure content is platform‑native, culturally relevant, and aligned with Bubble’s clinical‑yet‑human voice.
• Lead global PR and communications strategy, including press, influencer seeding, partnerships, and brand moments.
• Shape how Bubble participates in culture in a way that feels earned and credible.
• Oversee launches, announcements, and reactive communications with intention and consistency.
• Own marketing strategy across mass and specialty retail partners.
• Ensure strong in‑store storytelling, shelf presence, and launch execution.
• Partner closely with Commercial and Sales teams to align marketing support with retail priorities.
• Define clear goals, KPIs, and operating rhythms across marketing.