Chief Marketing Officer

USA (Remote)

$200K/yr – $225K/yrSenior Level10+ years expFull time

Posted 8 days ago

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Job Description

Responsibilities

Brand Strategy & Positioning
Develop and implement the overarching marketing strategy aligned with business objectives, including brand positioning, audience segmentation, pricing, and promotional approaches
Monitor market trends and competitive dynamics to guide messaging and positioning
Set and track marketing goals that support enrollment, retention, and system-wide growth
Lead consumer research and brand storytelling to generate customer insights, sharpen positioning, and fuel content across channels
National Brand Fund & Systemwide Campaigns
Oversee the strategic allocation and optimization of the national marketing fund to maximize brand awareness, reach, and ROI
Plan and manage national and regional marketing campaigns across paid, earned, owned and grassroots channels. Lead the creation and execution of national and regional marketing strategies that drive awareness, enrollment growth, and brand loyalty.
Oversee production of brand assets, marketing materials, and promotional content to be used system-wide
Identify strategic partnerships and co-marketing opportunities to expand brand reach

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
10+ years of progressive marketing experience, including 3+ years in a senior leadership role
Experience leading marketing strategy within a franchise or multi-location retail / service business, with the ability to navigate system-wide dynamics and support local execution
Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand
Deep understanding of the parent / child services market; experience in youth sports, education, or wellness sectors a plus
Demonstrated success driving sustained customer growth through non-promotional strategies, like community, referral, and lifecycle marketing
Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform (e.g., HubSpot), including implementation and org-wide adoption
Fluency applying AI and automation to marketing workflows, analytics, and team enablement
Experience leading customer communications for a consumer brand
Exceptional leadership, communication, and analytical skills

Benefits

Comprehensive health benefit plans with significant employer contributions
Hybrid Work Environment/Work from home
Competitive paid time off
401k with Company match

Big Blue Swim School

A swim lesson at Big Blue is unlike any other. We understand how important your child’s safety around the water is to you which is why we are the first to combine world-class swim instruction with an unbeatably easy experience for the entire family. Read more...Watch your child’s confidence grow in and out of the pool with our experienced staff of full-time teachers who understand the importance of providing your child with a consistent face each week. Our step-by-step program gets big results and tons of smiles. Track your child’s progress from your phone, tablet, or desktop. You will love our easy, flexible registration process that allows you to schedule all your kids into the same half-hour time slot with one click. Oh, and don’t forget about our super flexible make-up policy for free makeup lessons!Don’t worry about chattery teeth because our 90-degree pools and warm, hand-held showers make getting in and out of the pool completely painless. Our carpeted lobby and extra-large train tables allow for your little ones to move around freely and safely while having fun. It all adds up to BIG, confidence-building moments at Big Blue!

Founded in 2009

Chicago, Illinois, USA

430 employees (9 in marketing)

www.bigblueswimschool.com