Responsibilities

• Set and lead Filene's overall marketing and audience growth strategy, aligned with the organization's mission, research agenda, and strategic priorities.
• Translate Filene's research and insights into compelling, accessible content and experiences that drive member engagement and industry influence.
• Continue to shift our marketing approach from product-based to needs-based storytelling, with measurable impact and ROI.
• Lead events strategy and execution including pre-, during-, and post-event activities to maximize return on investment.
• Identify opportunities to expand Filene's reach and visibility through partnerships, media, and public relations.
• Oversee analytics implementation and reporting, translating data into decisions and communicating digital performance to leadership clearly and consistently.
• Provide day-to-day leadership for the Marketing team, coaching and developing team members while ensuring high performance and alignment with organizational goals.
• Own the end-to-end digital member experience across web, mobile, and AI-powered platforms from first interaction through ongoing engagement and renewal.
• Lead the evolution of Filene.org as a digital product: a research delivery platform, engagement hub, and lead-generation engine.
• Define and implement a best-in-class digital experience for a membership-driven research organization. Design and optimize digital journeys across audience segments so members encounter the right insights, tools, and experiences at the right time.