Chief Growth Officer - Therapy Division

Boca Raton, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-county growth in referrals and census by leading a healthcare sales and marketing team and optimizing referral processes.

  • Own cross-functional growth strategy with referral partnerships and marketing alignment.
  • Must-have: 5+ years in healthcare sales or therapy marketing.
  • Standout: Large-scale multi-county scope and strong leadership potential.

Job Description

Responsibilities
  • Develop and execute sales and marketing strategies to drive census and referral growth consistently for all three counties
  • Build, maintain, and expand referral relationships with physicians, hospitals, ERs, case managers, discharge planners, and community partners.
  • Recruit, develop, and scale a high-performing sales and marketing team to support multi-County growth.
  • Lead, coach, and mentor sales and marketing team members, setting clear expectations, goals, and performance metrics.
  • Establish standardized sales processes, outreach strategies, and best practices to ensure consistency and effectiveness of advertising spend.
  • Partner closely with therapists and operational leaders to identify growth opportunities and address referral barriers.
  • Support and enhance clinic-level marketing initiatives to increase visibility, brand awareness, and patient access.
  • Represent the organization at community events, networking functions, and healthcare outreach activities.
  • Implement innovative referral tools and processes to streamline intake and improve referral conversion.
  • Monitor referral trends, market data, and team performance metrics to optimize outreach strategies.
Requirements
  • Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field preferred.
  • 5+ years of experience in healthcare sales, therapy marketing, or business development (outpatient therapy and/or home health strongly preferred).
  • Proven success driving organic growth through physician and referral-based sales models.
  • Strong understanding of therapy services, patient access pathways, and healthcare referral dynamics.
  • Exceptional interpersonal, communication, and presentation skills.
  • Highly organized, self-motivated, and results-oriented.
  • Ability to collaborate effectively with clinical and operational teams.
  • Comfortable working independently while managing multiple priorities.
  • Proficiency with CRM tools, Microsoft Office, and sales tracking systems.
  • Ability to travel locally or regionally as required.
  • Valid driver's license and reliable transportation.
  • Level 2 background screening through Florida's Care Provider Background Screening Clearinghouse.