Responsibilities

• Develop and deliver strategic event and experiential programs that drive meaningful interactions with clients and prospects and support business growth across events of various sizes and formats (in-person and virtual).
• Own end-to-end event delivery, where applicable, including ideation, plan development, agenda creation, content development, speaker sourcing and readiness, logistics, on-site execution, and post-event follow-up.
• Serve as the marketing coverage lead for Auto Marketing events, supporting local/regional initiatives and large-scale/national programs as needed.
• Coordinate integrated workstreams across creative/content, event operations, vendor management, and execution to deliver a seamless, high-quality program experience.
• Manage vendor, agency, and venue relationships, including sourcing, negotiation, contracting support, performance management, and post-event evaluation to ensure quality and cost-effectiveness.
• Track and manage event budgets with ongoing monitoring, reconciliation, and reporting; optimize spend and resource allocation.
• Coordinate with internal compliance/controls and required review processes to ensure all activities adhere to applicable policies and procedures (e.g., ad review tools and Legal & Compliance reviews).
• Own event technology execution (e.g., RSVP and virtual event platforms) and ensure alignment with marketing and communication channels for a seamless attendee experience.
• Develop post-event follow-up strategies (communications, feedback collection, lead/next-step coordination) and ensure timely pre- and post-event reporting to stakeholders.
• Support risk assessments, contingency planning, and on-site issue resolution to protect the customer experience and business outcomes.
• Stay current on experiential/event trends and emerging technologies; recommend enhancements that improve engagement and executional excellence.