Responsibilities

• As a Channel Operations Associate, Digital Experience, for the Field Communications team in the Agency business, you will support the operational delivery of communications across channels and ensure messages reach the right audience at the right time.
• This is an important individual contributor role that will execute day-to-day email production (producer role) and long-term email campaign strategy for Field Communications, for home office to field (agents and field managers) communications.
• This role will assume responsibility for operational management of the Salesforce Marketing Cloud (ExactTarget) email platforms and will be responsible for all aspects of email platform configuration, operations, data management, analytics and governance.
• Partner with communications planners and business areas on execution of targeted email communications and coordinate with peers across other channels
• Help manage communications execution across newsletters, InfoCentral, push/mobile, video, and webinars.
• Configure audiences, timing, automation, and delivery workflows.
• Maintain channel calendars, deployment standards, and launch readiness checks.
• Partner on personalization and segmentation with Strategy and AI enablement partners.
• Manage the Workfront incoming email request queue. Review all incoming metadata and creative assists to verify the completeness before assignment. Coordinate daily workflow with nearshore team to maintain continuous execution cycle.
• Build out high-volume emails within Salesforce Marketing Cloud utilizing the org approved template set and clean HTML.

Requirements

• Must be detail oriented, able to handle working on multiple projects in a high volume, fast-paced environment.
• Ability to deliver communications with quick turnarounds on tight deadlines with precision
• Willingness to learn the business to deliver increased value to stakeholders over time
• Strong interpersonal skills
• Bachelor’s degree in Communications, Marketing, Digital Media or a related major
• 3-5 years of experience in digital communications, corporate communications, or related discipline
• Strong project management and organizational skills with the ability to manage competing priorities
• Detailed knowledge of Salesforce Marketing Cloud at the developer level.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Copilot, ChatGPT, Excel), Salesforce Marketing Cloud, HTML, Ampscript, SQL

Preferred

• Experience in financial services, insurance, or a field-based distribution model
• Familiarity with Career Agency business structure and advisor/field communications
• Salesforce Certified Platform Foundations
• Salesforce Certified Platform Administrator
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Engagement Foundations
• Salesforce Certified Marketing Cloud Engagement Developer
• Salesforce Certified Agentforce Specialist

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.