Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
6 hrs ago
Channel Marketing Specialist
Harris County, TX (Remote)
Salary Not AvailableMid Level7+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end partner marketing and enablement with a global distributor network that emphasizes compliance, campaigns, and data-driven improvements.
- Own and enhance the Partner Program framework.
- Must-have: 5–7 years in channel/partner marketing.
- Standout: Global, cross-functional go-to-market with distributors.
Job Description
Responsibilities
- Own and manage the Partner Program end to end and enhance the framework over time.
- Drive partner compliance, engagement, and progression within the program.
- Track program performance and recommend improvements to enhance partner value.
- Maintain structured communication with partners on promotions, campaigns, launches, and updates.
- Serve as the primary marketing point of contact for distributor partners.
- Ensure partners understand program expectations, deliverables, and timelines.
- Develop clear, concise partner‑facing communications and updates.
- Champion marketing resources, tools, and brand guidelines.
- Support partners with campaign execution, co‑marketing, and localized outreach.
- Coordinate promotional calendars and manage campaign rollouts across global regions.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7 years in marketing, channel marketing, partner marketing, or B2B marketing
- 2–3 years working directly with channel distributors, resellers, or partner ecosystems preferred
- Experience supporting international partners or global programs is highly desirable
- Strong written and verbal communication skills
- Experience in channel or partner marketing
- High proficiency in Excel for tracking, reporting, and analysis
- 10–15% domestic and international travel
Preferred
- Master’s degree (MBA or similar) is a plus
- Experience managing formal partner programs or tiered partner models
- Familiarity with CRM, HubSpot or partner management tools
- Ability to balance structure with flexibility in a fast‑paced environment
- Experience working with international distributors or channel partners
Benefits
- Health, vision, and dental insurance
- Health Savings Accounts (HSA)
- Employee Assistance Program (EAP)
- Educational reimbursement
- Competitive paid time off program
