Channel Marketing Manager, Specialist

Malvern, PA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive and manage channel marketing initiatives at Vanguard, aligning plans with department strategy to deliver measurable impact.

  • Lead independent channel marketing programs and coordinate major deliverables.
  • Must-have: Minimum five years related work experience.
  • Standout: Proactive cross-functional collaboration with sales and senior leaders and risk management.

Job Description

Responsibilities

  • Work independently, initiate and / or lead channel marketing programs, initiatives, promotions or research projects.
  • Develop, implement, and monitor channel marketing plans. Contribute expertise to major channel marketing deliverables, milestones, and required tasks.
  • Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
  • Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.
  • Proactively communicate status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
  • Build and maintain effective relationships with various parties including sales professionals, business leads, and key decision makers. Proactively foster communication between stakeholders.
  • Proactively identifies, manages, and mitigates risks on channel marketing activities.
  • Participate in special projects and performs other duties as assigned.

Requirements

  • Minimum five years related work experience.
  • Undergraduate degree in Marketing or equivalent experience required.
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Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975
Phoenixville, Pennsylvania, USA
26K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
24.4M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
30.1%
Direct
66.3%
Referral
2.9%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~25.9K

Marketing Team

Marketing Team Size
923 (4% of company)
Median Career Experience
17 years
Median Tenure
5 years

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