Own channel-enabled training and enablement programs for distributors and FAEs, aligning training, co-marketing, and demand-gen with partner ecosystems to accelerate pipeline and surface actionable product- and application-level insights to PM and BU leadership.

• Channel enablement content: Build and maintain the technical training library for distributor and rep partners, including product selection guides, competitive comparison frameworks, application briefs, and FAQ documents grounded in real-world timing specifications (frequency stability, phase noise, aging, shock/vibration, etc).
• FAE and rep training programs: Design and execute quarterly training cadences (webinars, in-person seminars, self-paced modules) across key distributors including Arrow, Avnet, and regional specialty reps. Track completion rates and correlate to opportunity pipeline quality.
• Co-marketing execution: Manage joint marketing programs with distribution partners: co-branded campaigns, featured product promotions, digital shelf optimization on distributor portals, and event participation at distributor-hosted customer events.
• Demand generation support: Partner with the broader marketing team to push industrial application campaigns through channel-appropriate formats. lead lists from distributors' customer base, targeted email cadences, application-specific landing pages.
• Sales intelligence loop: Maintain a structured feedback mechanism between sales (regional and channel), CEs, FAEs, and product marketing. Surface competitive displacement opportunities, specification gaps, and application whitespace back to PM and BU leadership.
• Industrial segment coverage: Develop channel-specific messaging for priority verticals: factory automation and robotics, smart grid and energy infrastructure, seismic and environmental sensing, and precision test and measurement, Position and timekeeping, etc.