Channel Marketing Manager

Sacramento, CA (Remote)

$100K/yr – $115K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the channel marketing strategy and execution to engage partners, align with their objectives, and accelerate revenue growth through marketing programs and events.

  • Own channel strategy, partner enablement, and content for email, social, and assets.
  • Must-have: 5+ years in channel or ABM marketing with budget management.
  • Standout: History running partner events (webinars, tradeshows) and ABM campaigns.

Job Description

Responsibilities

  • Shape and execute a channel marketing strategy to engage partners and generate revenue
  • Understand partners’ business objectives and build and execute agreed-upon marketing strategies
  • Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches
  • Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral
  • Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers
  • Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums
  • Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production
  • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams
  • Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns
  • Track, analyze, and report on channel marketing data to shape future marketing strategies
  • Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in channel marketing, account-based marketing, or related roles.
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
  • Proven experience in managing marketing budgets and executing marketing strategies.
  • Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners

Benefits

  • Competitive Salary & Equity Options
  • Flexible Schedule & Paid-Time Off
  • Excellent Healthcare Coverage
  • Generous Family Leave Policy
  • WFH & Workspace Supplies
  • Career Growth & Professional Development
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Rhombus

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Founded in 2016
Sacramento, California, USA
212 employees (13 in marketing)

Traffic Signals

Monthly Visitors
52.2K
Monthly Google Ads Budget
$235.1K
Traffic Source Mix
Search
48.4%
Direct
43.3%
Referral
5.9%
Social
1.4%
Paid
0.9%

Headcount Trend

Current headcount: ~212

Marketing Team

Marketing Team Size
9 (4% of company)
Median Career Experience
11 years
Median Tenure
1.8 years

Funding

Total Funding
$112.5M
Last Raise
$45M
Series C, 2 years ago

Funding History

  • Jul 2024
    Series C • $45M
  • Feb 2024
    Debt Financing • $17M
  • Feb 2024
    Series B • $26M

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