Channel Marketing Manager - Retail

Sycamore, IL (Hybrid)

$96K/yr – $129K/yrSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive channel-focused product launches and GTM execution with cross-functional collaboration across Sales, Marketing, and Product to optimize pricing, messaging, and partner engagement.

  • Own channel strategy and go-to-market plans across multiple product lines.
  • Must-have: 5-7 years channel management with PRO/DIY and big-box retail experience.
  • Standout: Cross-functional enablement content and pricing strategy ownership.

Job Description

Drive channel-driven product launches and GTM execution with a cross-functional team to optimize pricing, messaging, and partner engagement.

  • Own channel strategy and go-to-market plans across multiple product lines.
  • Must-have: 5-7 years channel management with PRO and DIY consumer lines and big box retail experience.
  • Standout: Strong collaboration with Marketing, Sales, Product, and Engineering for cross-channel enablement.
IDEAL Industries, Inc. logo

IDEAL Industries, Inc.

4.3 Glassdoor

IDEAL INDUSTRIES, INC is a family of brands that have made their mark by developing the products and practical technology demanded by critical industries like data communications, aerospace, electrical, wire processing, construction and more.We’re best known for our wire connectors, which have become the go-to standard for electrical connections around the world, but our innovations also touch the sky -- where nearly every commercial jet flying today was made using IDEAL wire strippers. We’ve reached the moon, as part of the critical equipment on NASA missions.From its beginnings over 100 years ago, the IDEAL success story is propelled by the core family values expressed by our founder, J. Walter Becker. Since 1916, we’ve been family-owned and singularly focused on forging ideal relationships with our customers, our employees, and our communities. Each generation of family ownership is expected to leave the company stronger for the next. Most important, the family stewardship of IDEAL ensures that our professional management team has the strategic alignment, resources, and patience to grow and strengthen the company for generations to come.We’re focused on the markets that exist today, but we’re also poised to serve the markets of tomorrow. IDEAL is a pioneer of easy-to-use innovations for a range of critical industries, striving to re-invent ourselves and the industries we serve wherever we can. It is our long-term thinking that allows us to anticipate and answer the needs of tomorrow’s tradespeople.We’re proud of what we’ve accomplished over the last century, but we’re even more ambitious about the next 100 years. That’s how you build an IDEAL company.

Founded in 1916
Sycamore, Illinois, USA
764 employees (41 in marketing)
91% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
31.4%
Direct
56.3%
Referral
5.3%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~764

Marketing Team

Marketing Team Size
31 (4% of company)
Median Career Experience
22 years
Median Tenure
5.6 years