Responsibilities

• Develop and implement an integrated channel marketing strategy across all RMA distribution channels
• Align marketing plans with RMA’s growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)
• Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners)
• Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement
• Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools
• Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content
• Design and manage a Partner Marketing Framework to support brokers, intermediaries, public-sector partners, affinity groups, and occupational health networks
• Produce accredited broker toolkits, compliance-aligned product briefs, and sales enablement materials
• Support partner onboarding with welcome packs, training assets, and marketing enablement workflows
• Ensure all channel communication reinforces RMA’s brand promise: “People before profit” and aligns to the values of compassion, accountability, and integrity
• Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging
• Maintain a consistent tone, narrative, and visual identity across all channels
• Develop fit‑for‑purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections‑handling guides
• Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information
• Support tender participation through content structuring, capability showcases, and solution positioning
• Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour
• Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams
• Measure ROI for channel initiatives and adjust plans based on performance insights