Responsibilities

• Develop and execute a North America channel marketing plan aligned to regional sales targets and partner business plans
• Activate partner-led demand programs including events, webinars, ABM campaigns, digital programs, and co-marketing initiatives
• Translate global partner-ready plays and messaging into regionally relevant, pipeline-generating campaigns
• Serve as the North America marketing point of contact for priority partners and distributors
• Ensure every program ties directly to pipeline generation and revenue outcomes — no vanity metrics
• Own North America MDF and co-op budget allocation, governance, and ROI measurement
• Make strategic bets — align MDF investment to partners with the pipeline potential and commitment to perform, not just those who ask
• Define measurable outcomes at the point of approval: leads, pipeline, revenue influence
• Track performance and optimize spend in-quarter based on results, not inertia
• Give Channel Sales and Marketing leadership clear, honest visibility into investment impact

Requirements

• 6+ years in B2B marketing, with 3–4+ years in channel or partner marketing
• Proven track record driving partner-led demand generation in enterprise technology; cybersecurity experience strongly preferred
• Demonstrated success sourcing or influencing measurable pipeline through partner programs
• Experience planning and executing partner training programs and partner SKOs or sales enablement events
• Strong understanding of multi-tier channel ecosystems and emerging partner models
• Experience managing MDF or co-marketing investment with real budget accountability
• Proficiency with marketing technology platforms (HubSpot, Salesforce, 6sense, or similar); genuine interest in applying AI tools to improve marketing output and efficiency
• Strong analytical capability and comfort with pipeline reporting
• A genuine partner-centric mindset — you understand how partners think and what it takes to earn their investment in RSA

Preferred

• cybersecurity experience strongly preferred
• A genuine partner-centric mindset

Benefits

• annual discretionary bonuses funded based on prior year company performance
• RSA Sales team members are eligible to participate in company commission plans
• comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions