Channel Marketing Manager

Cricut

Channel Marketing Manager – North America

South Jordan, UT (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize retailer marketing across in-store, digital and omnichannel programs, aligning with Sales, Product and Brand to drive sell-through and ROAS.

Channel ownership: develop and execute retailer channel marketing strategies including launches and asset support.
Performance & measurement: define KPIs, pace budgets, and analyze sell-through and ROAS to optimize activations.
Relationship & governance: serve as primary marketing contact for assigned partners and coordinate cross-functional campaigns.

Job Description

Responsibilities

Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns.
Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
Help partners put in place KPIs to measure marketing activities efficacy
Own weekly reporting of retailer sell-through and marketing executions.
Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives.

Cricut

3.1 Glassdoor

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of all. Let’s make. Enjoy incredible perks. We take care of our team. From medical, dental, vision, and retirement benefits, IVF contribution, pet insurance, 401K match, life insurance to incentive programs, work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.Like what you see? We can’t wait to meet you.Need help making? Contact us: https://cricut.com/en-us/contact

Founded in 1969

South Jordan, Utah, USA

1K employees (204 in marketing)

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