Responsibilities

• Own the Co-op Marketing program, planning, promoting and program execution from end to end.
• Serve as the primary point of contact for dealer and Regional Manager inquiries, approvals, and documentation review.
• Establish relationships with key dealers, facilitate dealer meetings through the year, and guide dealers to build lead gen. and awareness plans that best support promoting Nilfisk to their end customers.
• Build and execute periodic communication plan , content updates, training and promotions to increase adoption and usage of the program.
• Manage key executional elements of the program to ensure program integrity , reward value review, website updates and Dealer Sales Rep support and resolution of issues.
• Own the relationship with the vendor and collaborate with them on a regular basis.
• In partnership with Associate Channel Marketing Manager, guide and support dealers in daily requests and consistent communications.
• Support dealers with co-branded assets, onboarding, and day-to-day marketing requests including banners, logos, and product imagery.
• Create and refresh email templates, social media content, and marketing kits in Modus for dealer use.
• Present Nilfisk Rewards and co-op program content to dealer Principals, Marketers , Dealer Sales Reps , and at Nilfisk internal meetings .

Requirements

• Bachelor's degree in Marketing , Communications, Business, or related field.
• 3 – 5 years of experience in channel, dealer, or B2B marketing.
• Strong project management skills with the ability to handle multiple programs simultaneously.
• Proficiency in email marketing, building presentations and presenting to key stakeholders .
• Strong written and verbal communication skills .

Preferred

• Experience managing loyalty, rewards, or co-op marketing programs.
• Familiarity with channel partner ecosystems and sales enablement platforms (e.g., Modus /One Tin Can ).
• Knowledge of the industrial cleaning or commercial equipment industry.
• Knowledge of Salesforce CRM

Benefits

• Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance
• Flexible Spending Accounts
• Health Savings Account with Company Contribution
• 401K with Company Match
• Long and Short Term Disability
• Employee Assistance Program
• Legal Plan
• Parental Leave
• Paid Vacation and Sick Time
• Paid Volunteer Day