Channel Marketing Manager

Irvine, CA (On-site)

$100K/yr – $150K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and orchestrate channel marketing programs that drive partner recruitment, activation, and revenue growth across distributors and MDF-funded campaigns.

  • Lead go-to-market for new product introductions
  • Align activities with sales priorities and launches
  • Measure ROI and optimize programs

Job Description

Responsibilities

  • Develop and execute channel marketing plans that support company revenue goals.
  • Build programs that increase dealer recruitment, activation, and retention.
  • Manage marketing initiatives with national and regional distribution partners.
  • Align marketing activities with sales priorities and product launches.
  • Create and manage dealer promotions, rebates, SPIFFs, and incentive programs.
  • Coordinate MDF (Market Development Funds) where applicable.
  • Develop co-branded marketing campaigns with distributors.
  • Measure program ROI and recommend improvements.
  • Produce sales tools including:
  • Product brochures.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of B2B marketing experience.
  • 3+ years supporting channel sales, distribution, or partner marketing.
  • Experience working with distributors and reseller networks.
  • Strong project management skills.
  • Excellent written and verbal communication.
  • Proficiency with Microsoft Office and CRM/marketing automation platforms.

Benefits

  • We offer full benefits (medical, dental, vision, life insurance) to make sure you take care of yourself and your family.
  • A retirement contribution plan to make sure your future is taken care of.
  • Parental leave when you have a new baby because let’s be honest, we all need some extra sleep and cuddle time with a newborn.
  • Paid Time Off to spend a day at Disneyland, sip cocktails by the beach, or maybe even just veg out in front of the TV.
  • Paid Holidays because we believe in celebrating the important milestones in our country (plus some added time off to hang with loved ones or rest).
  • An overly excited (but well-intentioned) HR Manager who will welcome you to the team with open arms.
Luminys Systems Corporation logo

Luminys Systems Corporation

At Luminys, we believe in fostering synergy between technology and sustainability. Guided by our core values of ingenuity, trust, accountability, integrity, and reliability, we develop solutions that create safer, smarter, connected ecosystems globally.

Founded in 1984
Irvine, California, USA
131 employees (13 in marketing)

Traffic Signals

Monthly Visitors
14.1K
Monthly Google Ads Budget
$21
Traffic Source Mix
Search
57.5%
Direct
35.7%
Referral
6.3%
Paid
0.5%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
11 (8% of company)
Marketing Roles Posted (Last 30 Days)
1