Channel Marketing Manager

Hudson, OH (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive channel marketing strategy for a multi-channel distributor program, aligning sales enablement, campaigns, and events with product priorities.

  • Own planning for promotions, campaigns, events, and channel development activities.
  • Must-have: 5+ years in channel, distributor, or product marketing with strong campaign planning.
  • Standout: Cross-functional collaboration across Sales, Marketing, and Product teams with data-driven optimization.

Job Description

Responsibilities

  • Lead annual planning for promotions, campaigns, events, and channel development activities.
  • Translate company priorities into focused campaigns, programs, and sales support initiatives.
  • Identify growth opportunities within the channel by customer type, market segment, product category, and commercial priority.
  • Develop tools and materials that support sales efforts, including sell sheets, presentations, flyers, promotional content, and campaign materials.
  • Collaborate with Sales to identify channel needs and develop marketing support that improves engagement and sales effectiveness.
  • Help align sales priorities, promotional activity, and messaging across marketing and sales teams.
  • Support communication needs tied to product launches, promotions, and strategic priorities.
  • Lead the planning and execution of tradeshows, distributor events, and other channel-facing initiatives.
  • Collaborate with Marketing Communications to maintain consistent channel messaging and coordinated communications.
  • Partner with Digital Marketing to support campaigns, website promotions, email programs, and digital content.

Requirements

  • Bachelor's degree in marketing, business, communications, or related field.
  • 5+ years of experience in channel marketing, distributor marketing, product marketing, or related roles.
  • Experience supporting sales teams, distributor programs, or multi-channel go-to-market initiatives.
  • Strong understanding of campaign planning, promotional strategy, sales enablement, and channel support.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple initiatives and priorities in a fast-paced environment.

Preferred

  • Experience in B2B industrial, manufacturing, or distribution environments.
  • Experience supporting distributor networks or industrial sales channels.
KELTEC logo

KELTEC

Founded in 1982, KELTEC specializes in designing, developing, and producing high-quality filtration solutions for compressed air and gas systems in a wide range of industrial applications. Our diverse product lineup includes Compressed Air, Gas, and Vacuum Filtration, Air/Oil Separators, Compressor Oil, Panel/HVAC Filtration, Replacement Desiccant, and Refrigerated Air Dryers.With over four decades of experience, KELTEC has built a solid reputation for providing reliable, cost-effective components. Serving thousands of customers worldwide, we are trusted for our commitment to integrity, expertise, and exceptional customer service. Our parts deliver peak performance, making us a go-to source for those seeking quality without the markup.At KELTEC, we understand that time is money. That's why we prioritize fast delivery with multiple warehouses across the U.S., offering same-day shipping on in-stock parts ordered before 3 p.m. We maintain an inventory of over 20,000 products, ensuring we have what you need when you need it. Our team of engineers is always ready to tackle unique challenges, creating custom parts when necessary.As an ISO 9001-certified facility, KELTEC ensures that every product we offer meets stringent quality standards. We manufacture components that not only match but often exceed OEM specifications, ensuring durability and reliability for your systems. Our commitment to innovation is demonstrated by our ongoing development of over 1,000 parts annually, making us a trusted partner for all your air compressor and filtration needs.KELTEC offers a complete solution for air compressor systems, from air filters to lube oil, separators, and housings. We make the transition to KELTEC products seamless, with no minimum order required and a user-friendly portal to place orders. Our proprietary cross-referencing guide ensures that you find the exact part you need with ease. At KELTEC, we’re not just about parts; we’re about providing real solutions.

Founded in 1982
Twinsburg, Ohio, USA
58 employees (2 in marketing)

Traffic Signals

Monthly Visitors
21.5K
Traffic Source Mix
Search
34.3%
Direct
60.6%
Referral
2.8%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
2 (3% of company)
Median Career Experience
21 years
Median Tenure
22.1 years

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