HMS Technologies, Inc.

Channel Marketing Manager- Industrial Data Solutions

York, PA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive HMS channel marketing across the US and EMEA through partner enablement, co-marketing, and distributor performance management.

  • Own the long-term channel marketing plan aligned to regional sales goals.
  • Must-have: Proven ability to develop and execute channel marketing strategies.
  • Standout: Global alignment with EMEA and strong distributor enablement across partners.

Job Description

Responsibilities

  • Develop and execute a comprehensive channel marketing plan aligned with regional sales and business objectives.
  • Support two key strategic Alliance partners and the top 20 Hi-Tech distributors in the USA.
  • Collaborate closely with Channel Partner Managers to drive alignment and maximize distributor performance.
  • Partner with the EMEA Channel Marketing Manager to ensure global alignment, share best practices, and create efficiencies.
  • Design and launch incentive programs to motivate and reward distributor performance.
  • Manage co-marketing funds and negotiate marketing activities to secure distributor engagement and attention.
  • Monitor distributor performance metrics, including POS data, and implement actions to improve results.
  • Equip distributors with effective tools, training, pricing, and marketing materials to support product sales.
  • Ensure marketplace platforms are updated with price lists, marketing materials, and relevant content.
  • Develop and implement marketing initiatives including co-marketing campaigns, lead generation programs, events, and sales enablement tools.