Responsibilities

• Partners with the Marketing Team and Sales to manage all aspects of the Company’s distributors relationships including distributor segment planning, partner onboarding, and co-marketing execution
• Develops and implements marketing strategies to continually improve the relationship, distributor program performance, and product sales through each distributor partnership
• Manages all distributor marketing requirements including standardized digital display content (product data, images, application copy, and SEO structures)
• Utilizes all analytic tools necessary such as Distributor reporting, Hubspot CRM and Birst to make informed decisions on all business and marketing strategies relating to channels
• Manage feedback loops from distributor representatives to Berkshire marketing and sales management; report on sell-through, inventory, pipeline influence, and product adoption, content, product promotions and campaigns
• Communicates end-user understanding and competitor insights internally and helps develop plans for acting upon that data and positioning Berkshire’s products and services
• Utilizes a variety of analytical software tools to evaluate performance and adjust channel marketing strategies
• Abides by and upholds the branding guidelines set forth by Berkshire
• Assists in the development of the annual marketing plan which includes working with the Director of Marketing and other department heads to achieve all marketing goals of Berkshire
• Manages all expenses associated with channel marketing

Requirements

• Bachelor’s Degree from an accredited four-year university or college in Marketing, Sales, or Communications
• Three plus years of experience working in marketing, distribution, or related field
• Strong experience in managing cross-functional projects and achieving desired results
• Experience with current marketing methodologies and digital marketing trends
• Encompass an understanding of marketing channel management
• Experience working closely with internal and external marketing resources
• Possess exceptional visual, communication, and presentation skills
• Able to manage your workload and operate independently
• Working knowledge of CRM, use of portals and experience with PowerPoint, Word, Excel spreadsheet software, and Adobe software

Preferred

• Proactive, detail-oriented strategist with independent initiative and collaborative spirit
• Professional of high integrity who tackles complex problems with a positive, solution-focused mindset

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life and Voluntary Life Insurance
• Short- and Long-Term Disability
• Flexible Spending with Company Match
• 401(k) Retirement Savings Plan with Company Match
• Paid Vacation
• Personal/Sick