Responsibilities

• Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type.
• Keep a pulse on channel partner trends and drive marketing excellence across the organization.
• Responsible for driving strategy and growth within assigned target customer base.
• Develop KPIs, proposals, business cases and ROI models for and with partners.
• Organize and execute campaigns through internal resources and external vendors.
• Track and optimize the performance of new and existing partnerships.
• Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
• Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales.
• Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships.
• Educate teams about products and represent the company's entire range of products and services.

Requirements

• Bachelor's Degree or higher in marketing, business, communications or related field preferred.
• 5+ years of progressive experience in B2B Marketing.
• Knowledge in the residential building industry and distribution channels a plus.
• Exhibit strong leadership, problem solving, and time management capabilities.
• Comfortable working in a cloud-based environment.
• Experienced managing multiple sales channels.
• Strategic Planning: Ability to develop and implement marketing strategies that align with business goals.
• Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
• Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
• Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
• Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
• Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI.
• Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques.
• Comfortable working in a matrix environment

Benefits

• Competitive compensation including paid time off and holidays.
• Medical insurance (HDHP with HSA and PPO options)
• Prescription drug coverage
• Dental and Vision insurance
• Pre-tax flexible spending account
• 401(k) retirement savings with employer match
• Basic and supplemental life and AD&D insurance
• Short-term and long-term disability insurance
• Pre-tax dependent care flexible spending account
• Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.