Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
3 days ago
Channel Marketing Manager - Bike
Irvine, CA (On-site)
$100K/yr – $120K/yrManager5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive channel marketing leadership and cross-functional alignment to grow Shimano\u2019s North American channel performance.
- 5+ years in marketing with channel, trade, or retail experience.
- Must-have: Experience partnering with outside sales and field-based teams.
- Standout: Cross-functional coordination across sales, service, product, and marketing to drive channel programs.
Job Description
Responsibilities
- Lead development and execution of channel marketing initiatives aligned with sales priorities.
- Manage and develop brand managers for key categories driving domestic performance.
- Partner with sales, service, product, and marketing to translate needs into channel programs with field support.
- Own cross-channel promotional planning aligned across dealer and specialty channels.
- Oversee channel programs execution with consistent messaging, merchandising, and customer experience.
- Coordinate across teams to drive alignment and delivery of marketing initiatives.
- Enable sales by creating programs and tools for strong in-market execution and channel relationships.
- Monitor program performance and apply insights to improve impact and efficiency.
- Manage budgets and resources to support channel marketing initiatives.
Requirements
- 5+ years in marketing, channel, trade, or retail.
- Experience with independent bicycle retailers or bicycle industry preferred.
- Experience partnering with or supporting an outside sales organization.
- Experience working with field-based teams (sales, demo, or technical reps).
- Strong understanding of retail and channel dynamics, including in-market execution.
- Ability to manage multiple priorities and work effectively across teams.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office; experience with Adobe Creative Suite is a plus.
- Ability to travel as needed to support sales teams and channel partners.
- Demonstrated initiative, accountability, and a solutions-oriented mindset.
- Bachelor’s degree in Marketing, Business, or related field.
Preferred
- Experience working with independent bicycle retailers or within the bicycle industry is preferred.
Benefits
- We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness.
- We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.
Shimano North America Holding
In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation. The popularity of 20-inch wheeled bikes with hi-rise handle bars fueled a demand for multi-speed hubs and Shimano was producing an affordable and reliable version that caught the attention of the industry. So much so, that by 1965, Yoshizo Shimano, the youngest son of the company founder in Japan, opened an office in New York to get quicker product feedback and to provide technical and warranty assistance to retailers selling bikes equipped with Shimano parts.Though Shimano American has grown from that first modest office staffed by only three people to a full distribution center with sales and marketing offices, the goals are the same: to ensure that Shimano always has a listening ear to provide feedback on relevant trends and needs of the North American market for both bicycle and fishing products and make those a reality for our customers. Additionally, a good product is often judged as such by the support that the company provides, and our offices are staffed with customer service personnel that can answer questions and facilitate warranty resolution with just a phone call.Shimano’s participation extends much further than the product, though. Through advocacy programs, ISO 14001 certification, and even commuter / car pool programs for employees, Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment.
Traffic Signals
Monthly Google Ads Budget
$6.8K
