Responsibilities

• Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
• Align campaign strategies with global channel priorities and ensure consistency with EMEA.
• Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
• Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
• Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
• Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
• Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
• Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
• Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
• Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Requirements

• 4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
• Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
• Proven experience planning and executing multi-touch B2B marketing campaigns.
• Basic product marketing proficiency, including messaging development and content or asset creation.
• Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
• Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
• Excellent written and verbal communication skills in English.

Preferred

Benefits

• comprehensive benefits (medical, dental, vision)
• 401(k) with match
• unlimited PTO
• total rewards (base salary, comprehensive benefits, bonuses, commissions, or equity depending on role)