Responsibilities

• Responsible for developing and implementing B2B marketing strategies for a specific channel or channels.
• Educating, training, and establishing relationships with designated channel customers and partners.
• Communicating a strong value proposition through product knowledge, promotion, and building strong partnerships which ultimately increase product sales.
• Market Analysis
• Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs. These responsibilities will cover retail and .com where applicable as well as B2B market channels.
• Deliver periodic marketplace analysis and audits: including ad hoc key account sales analysis, promotional schedules, business opportunity analysis, and marketplace and competitive landscaping.
• Identify and execute areas of opportunity for market research – qualitative and quantitative – to support business priorities and strategies.
• Regularly analyze industry data sources for trends, impact, and insights. Develop communication strategy for both internal and external stakeholders.
• Developing Marketing Strategies
• Establish and execute channel strategy through collaboration with key stakeholders (product management, sales leadership, sales operations).
• Develop the long-range strategy for assigned channel.
• Conduct analysis and periodic reviews of Domtar’s value proposition for assigned channel, competitive landscape, customers, and consumer trends to enhance Domtar’s brand equity and market position.
• Product Positioning/Branding
• Develop, execute, and articulate on the value proposition and key messaging for the customer/channel.
• Maintain knowledge of product lines sold into assigned channel to enable effective marketing programs and creative execution.
• Where applicable, define branding strategy and manage to ensure a consistent, relevant voice.
• Shape and maintain the identity of existing brands ensuring consistency across all brand touchpoints and driving growth and success in the marketplace.
• Marketing Campaigns
• Develop relevant sector communications plans including campaign strategies while collaborating with the channel sales teams.
• Establish specific goals for tradeshows and events and develop metrics to gauge success.