Responsibilities

• Build and run marketing programs that drive inbound referral pipeline from CPAs, brokers, and embedded partners across the Acrisure ecosystem and beyond. Measured by partner-sourced and partner-influenced pipeline, not partner satisfaction scores.
• Develop structured channel cross-sell campaigns targeting specific expansion scenarios within the partner book: clients on payroll only, clients approaching renewal, clients with recent headcount changes.
• Build the digital tools partners use to sell. Create buyer enablement content—tools, guides, objection guides, and case studies—for how a CPA or broker explains Auris to a client, ensuring materials can make the case in 60 seconds.
• Run joint campaigns with key partners across the Acrisure ecosystem — co-branded assets, co-hosted events, shared outreach sequences; own timeline, output, and pipeline attribution.
• Own Auris's presence at partner-facing trade shows and industry events — from pre-show outreach and logistics to on-site execution and post-event pipeline follow-through; every event has a pipeline objective.
• Build and manage a calendar of partner education programs that deepen Auris product knowledge and generate referral activity; own the conversion motion after every event.
• Build and manage partner workflows, campaign tracking, and attribution reporting inside HubSpot; ensure partner-sourced pipeline tracked from first touch to closed revenue.
• Deploy AI tooling to scale content output and partner personalization across a large and varied partner network.
• Own channel-layer metrics: partner-sourced pipeline, partner-influenced expansion MRR, referral conversion rates, and event-sourced pipeline.

Requirements

• 7+ years in channel marketing, partner marketing, or field marketing
• B2B SaaS, fintech, or financial services experience strongly preferred.
• Demonstrated ability to build partner demand gen programs where a third party has to care about your product enough to recommend it — and does.
• Deep understanding of how CPAs, brokers, or similar intermediaries make referral decisions and what marketing actually moves them.
• Hands-on HubSpot proficiency — partner workflows, co-marketing tracking, campaign attribution, and reporting.
• Event management experience — trade shows and partner events, from planning through post-event pipeline follow-up.
• Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it.
• Strong project management instincts — multiple partners, multiple programs, multiple timelines running simultaneously without things slipping.
• Clear writing for two different audiences: partners who need to understand Auris, and clients who need to trust it.
• Preferred but not required: familiarity with AI-assisted marketing tools with demonstrated results.
• Bonus: experience in channel marketing for financial services ecosystems.
• Note: this item is kept to 10 bullets total as a hard cap for this section.

Preferred

• Familiarity with AI-assisted marketing tools (e.g., Clay, enrichment platforms) with results to show.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.