Responsibilities

• Partner with line of business marketing teams to design, map, and implement customer journey strategies that drive impactful and measurable marketing campaigns, ensuring campaign objectives are translated into actionable requirements.
• Recommend and implement data-driven marketing strategies for LOB teams, using insights, analytics, and performance data to optimize campaign effectiveness and customer outcomes.
• Leverage a deep understanding of marketing technology, emerging capabilities, and industry trends to create innovative, personalized customer experiences and maintain a competitive edge.
• Champion the use of advanced analytics, AI, and machine learning to deliver complex, personalized customer journeys at scale, driving product innovation and journey orchestration enhancements.
• Develop, maintain, and continuously improve journey playbooks, best practices, and templates to enable consistent, scalable, and easy adoption of journey strategies across the organization.
• Establish and track key performance indicators and success metrics for customer journeys, partnering with analytics teams to develop measurement plans, reports, and dashboards that inform future strategies.
• Partner with Performance Marketing Relationship Managers to design and implement an efficient engagement model for strategizing, planning, and requesting marketing journeys, with a focus on eliminating friction and streamlining processes.
• Facilitate cross-functional collaboration among marketing, product, analytics, and technology stakeholders to identify and remove barriers in customer journey planning and execution.
• Serve as a subject matter expert and advisor to LOB marketing teams on journey mapping, orchestration, campaign optimization, and the adoption of new technologies and best practices.
• Assess and optimize email contact management practices across multiple lines of business, recommending updates to business rules to improve performance and customer experience.

Requirements

• Bachelor's degree from an accredited institution.
• 3+ years of experience in marketing, digital strategy, or equivalent, with expertise in customer journey mapping, campaign planning, and analytics.
• Proven experience building and optimizing customer journeys and marketing strategies across multiple channels.
• Understanding of marketing technology platforms, data analytics, and emerging digital capabilities.
• Demonstrated ability to collaborate across functions and influence stakeholders at all levels.
• Foster a culture of innovation and experimentation by encouraging teams to test new approaches, share learnings, and continuously improve customer experiences.
• Excellent written and verbal communication skills, with the ability to distill complex concepts for diverse audiences.

Preferred

• Experience in financial services or consulting.
• Familiarity with AI/ML driven marketing solutions and personalization strategies.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.