Responsibilities

• Define and own the assigned channel strategy, including audience targeting, campaign structure, budget allocation, and performance priorities.
• Establish channel-level KPIs and performance baselines, tracking results against defined targets on a regular cadence.
• Develop and maintain the channel roadmap, identifying capability improvements, automation opportunities, and investment optimizations.
• Stay current on channel developments, industry best practices, and competitive strategies, bringing relevant advancements into the organization’s operating model.
• Contribute to the enterprise channel mix strategy, providing channel-specific perspective on demand capture, audience sequencing, and cross-channel integration.
• Build and optimize audience targeting, segmentation, and channel-specific campaign structures that align demand, product relevance, and business growth priorities.
• Develop campaign governance standards that manage eligibility, frequency, quality assurance, and customer experience across all channel activity.
• Partner with digital experience teams to improve post-engagement conversion rates and reduce friction across the customer journey.
• Measure channel impact beyond surface-level engagement metrics, connecting performance to applications, funded accounts, product usage, retention, and incremental growth.
• Monitor changes in channel behavior, audience patterns, competitive coverage, and performance trends to inform the optimization roadmap.

Requirements

• Education level required: Undergraduate Degree (4 years or equivalent) in Marketing, Business, Analytics, or a related field.
• Minimum experience required: 6+ Years of experience in performance marketing or digital marketing, with at least 3 years of dedicated hands-on experience managing a defined marketing channel.
• Demonstrated track record of driving measurable performance improvement in an owned channel, with clear accountability for results.
• Strong analytical skills with the ability to translate channel data into optimization decisions and strategic recommendations.
• Experience working cross-functionally with Creative, Analytics, and Technology teams to improve channel performance.
• Demonstrated experience managing channel-specific tactics, including targeting strategy, campaign architecture, performance governance, and optimization programs.
• Strong understanding of audience strategy, conversion-focused campaign execution, and performance measurement across the customer journey.

Preferred

• Financial services or highly regulated industry experience.
• Experience supporting acquisition, onboarding, engagement, retention, or cross-sell programs with measurable connection to customer and business outcomes.
• Experience developing structured testing agendas across creative, audience, offer, messaging, and format variables.

Benefits

• Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.