Channel Manager, Paid Search & Affiliate Marketing at Talencore | Hartford, CT | $95K/yr – $105K/yr

Talencore

Channel Manager, Paid Search & Affiliate Marketing

Hartford, CT (Remote)

$95K/yr – $105K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search and affiliate growth with rigorous testing, bidding discipline, and partner expansion to lift high-CPC lead generation while tightening attribution and ROI.

Growth Infrastructure: Align bidding models, tracking, and attribution to improve ROAS across paid search and affiliate channels.
Demand/Channel Expansion: Manage partner relationships and channel tests to unlock new partners and optimization opportunities.
Performance Analytics: Produce quarterly forecasts and data-driven recommendations, guided by GA4 data and dashboards.

Job Description

Responsibilities

Develop and execute paid search strategies across Google Ads and Microsoft Ads.
Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
Partner closely with analytics teams to ensure tracking accuracy and data integrity.
Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
Contribute to broader acquisition planning and channel diversification initiatives.

Requirements

4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management.
Hands-on experience with Google Ads and Microsoft Ads.
Experience managing affiliate marketing programs, partnerships, or lead generation channels.
Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar.
Experience with value-based bidding strategies, including target ROAS and target CPA models.
Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
Experience using Google Analytics, GA4, or similar analytics platforms.
Familiarity with BI and reporting tools such as Looker is beneficial.
Ability to manage multiple stakeholders and business priorities simultaneously.
Experience with multi-brand acquisition.