Responsibilities

• Business Planning: Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Roadmap Briefing: Translate business strategies into product briefs and collaborate with Product and Tech teams to prioritize roadmap features that improve app conversion, app check, Loyalty retention, and loyalty frequency
• Customer Experience: Work with UX and Design teams to review guest journeys and provide feedback to ensure optimal, intuitive digital experiences.
• Loyalty Growth: Partner with Marketing and CRM to build merchandising and promotional plans that drive adoption and repeat usage of KFC Rewards program.
• Restaurant Integration: Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
• Execution & Impact: Manage cross-functional timelines and ensure stakeholder alignment from concept through launch; track and report post-launch performance.

Requirements

• 7-10 years in digital marketing, preferably with a background in driving digital adoption
• Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
• Strong business acumen and ability to translate insights into action
• Excellent cross-functional project management and communication skills
• Proven ability to influence roadmaps and drive measurable impact
• Experience working in fast-paced, matrixed organizations