Responsibilities

• The Channel Marketing Manager | EGO, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies.
• Develop marketing, sales, merchandising and digital strategies within and across channels which deliver top line sales targets and bottom-line profit with efficient utilization of working capital.
• Brand Responsibility: EGO & EGO Commercial
• Channel Responsibility: Key Strategic Dealer & National Distributor Accounts, Strategic Ecommerce (i.e. Amazon) and select strategic 3P marketplace customers
• Strategic Marketing & Assortment Planning: Long term strategic planning leadership; Lead development and execution of cross-functional business plan & key objectives; Lead brand strategy and positioning within assigned customers and channels; Risk and opportunity planning and support
• Channel & Customer Management: Identification and understanding of key channel partner objectives, behaviors and strategies; Lead customer line review, business review, seasonal review strategies and development; Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers
• Channel New Product Launch Planning & Execution: Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer; Lead strategy development and execution of channel specific new product launch materials, assets and programs
• Co-Marketing & Merchandising: Lead and develop fully integrated co-marketing campaign planning and execution with integrated media team, sales, customers and key channel partners; Lead strategy, development and execution of compelling customers or channel specific sales & POP materials across all mediums; Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team; Collaborate with marketing teams on brand paid campaigns (Amazon Ads, Google, etc) to align with Ecommerce and Amazon JBP objectives
• Product Listings & Content Optimization: Manage along with sales the 3P marketplace relationships and ensure compliance with channel policies, MAP guidelines, and platform requirements; Support optimization of product listings by improving titles, descriptions, keywords, images, and merchandising content for better visibility and conversion; Collaborate digital marketing to ensure consistent messaging amongst platforms; Monitor SEO performance within marketplaces; Support oversight of Amazon.com business reporting; measuring key metrics and KPIs to provide key insights supporting growth initiatives where applicable; Collaborate with internal teams to integrate Amazon specific tactics into potential new product configurations, potential product launches, and marketing initiatives

Requirements

• A bachelor's degree in business or equivalent and 3 to 5 years of proven success as a channel manager, account manager, or other related experience
• Experience in building and successfully executing product pricing strategies within the retail environment
• Appreciates and thrives within an entrepreneurial environment
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects
• Develop and execute pricing strategies for online channels (e.g., Amazon, etc.)
• Manage relationships and seller tactics with 3P approved marketplace account managers
• Travel up to 25% travel; international travel may be required on occasion

Nice to Have

• Salesforce experience a plus

Benefits

• health, dental, vision, short/long-term disability, life insurance
• parental leave
• generous 401(k) match
• open PTO program
• hybrid work environment