Responsibilities

• YouTube Strategy & Vision Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
• Cross-Functional Leadership & Alignment Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
• Enterprise YouTube Growth Strategy Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
• Performance Measurement & Optimization Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
• Integrated Marketing Leadership Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting.
• Platform Expertise & Innovation Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
• Creator & Partnership Strategy Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.

Requirements

• 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
• Deep expertise in YouTube analytics, SEO, audience development, and performance optimization .
• Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
• Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
• Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
• Ability to translate complex data into clear insights, strategies, and recommendations.
• Excellent communication, presentation, and cross‑functional collaboration skills.
• This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.

Preferred

• Experience working with creators, influencers, or media partners is a plus.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more