Category Marketing Planning Specialist

Mattoon, IL (On-site)

$48K/yr – $50K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own cross channel marketing planning and execution across multiple brands, turning data into strategy and guiding field, vendor, and creative teams to deliver cohesive programs.

  • Integrated marketing: coordinate CRM, digital, social, in store environments, and events to drive brand priorities.
  • Data to action: translate performance signals into actionable plans and brief senior leadership on results.

Job Description

Responsibilities

  • Develop and execute marketing plans and assets by leveraging a variety of marketing channels (digital, social, email, store POP, print, TV/radio, public relations, experiential events, etc.).
  • Transform data-driven insights into actionable strategies.
  • Present and align strategies with senior leadership.
  • Ensure tactical alignment with channel owners.
  • Provide precise creative guidance to both internal and external creative collaborators.
  • Ensure operational coordination with field teams.
  • Oversee the entire spectrum of execution details, from development to deployment.
  • Compile and effectively communicate results.
  • Interpret and optimize programs based on performance metrics.
  • Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories, and services

Requirements

  • At least 2 years of marketing planning experience
  • Bachelor’s degree in marketing, communications or similar field or equivalent combination of experience and education
  • Excellent verbal and written interpersonal and communication skills
  • Excellent customer service skills
  • Strong understanding of retail business practices
  • Excellent negotiation and conflict resolution skills
  • Demonstrated ability to adapt in a fast-paced environment
  • Strong analytical and problem-solving skills
  • Excellent organizational skills and attention to detail
  • Demonstrated ability to coach and mentor team members

Benefits

  • 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
  • Healthcare plans to support your needs
  • Virtual doctor visits
  • Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
  • 15% Associate Discount
  • Dave Ramsey’s SmartDollar Program
  • Associate Assistance Program
  • RK Cares Associate Hardship Program
  • 24/7 Chaplaincy Services
  • Company paid YMCA Family Membership