Responsibilities

• Drive the strategy development and execution of marketing initiatives for brand campaigns at a divisional and departmental level. Guide both internal advertising and marketing team, as well as external agencies, in implementing strategies across all media channels.
• Oversee the evaluation of marketing campaign and promotion performance by analyzing data and reports in order to implement changes, allowing for the most successful execution of communication strategies to optimize brand awareness and reach.
• Responsible for becoming market expert for assigned divisions, businesses, programs, services and/or facilities to best understand specific marketing needs and make recommendations on short and long-term strategies by identifying emerging trends and issues.
• Lead strategic marketing, communication, forecasting and financial meetings. Make recommendations on area-related marketing issues to both the operations/client and the Marketing Managers using data driven analysis and reports.
• Work closely with the operational teams to understand marketing and communication needs, enabling them to meet their departmental or business goals and objectives by assisting the Marketing Managers in providing them with appropriate tools, materials and support.
• Act as a brand ambassador, ensuring proper and consistent use of naming conventions, brand architecture and messaging strategies.
• Oversee a marketing team and proactively seek out new opportunities to advance the brand, not just manage client requested assignments.
• Perform other duties as may be assigned.

Requirements

• Bachelor’s degree in Marketing, Communications or four (4) years of relevant experience.
• Four (4) years of marketing experience on in-house or agency teams
• Excellent organizational and communication skills, both written and verbal
• Knowledge of traditional and emerging marketing channels
• Experience forecasting and identifing trends and challenges
• Knowledge of brand strategy and management
• Two (2) years of management experience

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave