Responsibilities

• The Casino Marketing Analytics Manager plays a key role as the primary analytical partner to the casino marketing and VIP teams, leveraging data to optimize player development strategies, reinvestment decisions, and marketing program performance.
• The manager also plays a leadership role in executing the Caesars Entertainment ‘Data Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel / Food & Beverage / Retail / Conventions).
• The Manager will mentor, train and guide junior analysts and help to maximize their impact on the organization through initiatives to increase efficiency and appropriate prioritization of their time.
• Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities.
• Drive realization of these opportunities through analytics and creative solutions.
• Help junior analysts to prioritize analyses based on business/profit impact
• Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization.
• Ensure that analyses conducted by junior analysts are rigorous and accurate
• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats.
• Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
• Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
• Lead and/or contribute to large-scale cross-Analytics team projects
• Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen

Requirements

• Bachelor's degree from an accredited four-year college
• 3+ years of professional work (or equivalent experience)
• Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance
• Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses
• Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or PowerBI. Proficient in Microsoft Excel and PowerPoint
• Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies
• Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders
• Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work
• Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
• Ability to uphold and demonstrate the highest level of integrity

Preferred

• 5+ years of professional work (or equivalent experience)
• Bachelor's degree from a top-tier program in Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
• Graduate Degree in Business, Economics, Mathematics/Statistics, Hotel Management or equivalent technical field
• Experience in the application of statistical analysis and test/control to the casino business
• Hyperion experience a plus
• Prior experience in the gaming/hospitality industry and experience in analytics