Responsibilities

• Own and evolve The Joint's visual brand identity across all touchpoints — digital, print, in-store, and experiential.
• Establish and enforce brand standards: typography, color, tone of voice, photography style, and design systems.
• Develop compelling creative concepts for campaigns, product launches, seasonal promotions, and brand moments.
• Ensure visual and message consistency across every asset the brand produces — nothing goes out that isn't on-brand.
• Design and produce all creative assets in-house: social graphics, digital ads, email templates, menus, signage, print collateral, merchandise, and promotional materials.
• Shoot and edit photo and video content for use across all channels — product photography, staff content, in-store captures, and event coverage.
• Produce short-form video and reels optimized for Instagram, TikTok, and other relevant platforms.
• Build and maintain branded templates that the broader team can use for day-to-day content needs.
• Manage print production from file prep through vendor coordination and delivery.
• Own The Joint's website (thejointil.com) end-to-end: design, content, UX, menu integration, SEO, and ongoing updates.

Requirements

• 5+ years of marketing experience with a strong portfolio demonstrating end-to-end creative production — concept through execution.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and/or Canva Pro.
• Demonstrated experience managing social media channels for a consumer brand with measurable growth results.
• Hands-on video production and editing skills — you shoot, cut, and deliver finished content yourself.
• Website management experience (WordPress, Dutchie, or comparable CMS); basic HTML/CSS a plus.
• Email and SMS marketing platform experience (Klaviyo, Mailchimp, or equivalent).
• Cannabis industry experience strongly preferred — familiarity with Illinois advertising regulations and platform restrictions is a significant advantage.
• Strong copywriting skills: you write clear, compelling, on-brand copy as naturally as you design.
• Highly organized, self-directed, and deadline-driven — you manage your own workload without hand-holding.
• Portfolio required: must include social content, design work, and video samples. Links to live accounts preferred.

Benefits

• Health, dental, and vision benefits.
• Employee discount on the best-priced, highest-quality cannabis in the market.
• Full creative ownership — this is your brand to build.
• Direct access to ownership and fast decision-making — no bureaucracy, no committees.
• A growing retail operation where great marketing has a visible, immediate impact.