Campaign Strategy Senior Associate at FanDuel | New York City, NY | $86K/yr – $108K/yr

FanDuel

Campaign Strategy Senior Associate

New York City, NY (Hybrid)

$86K/yr – $108K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel creative delivery and campaign performance with tentpole planning and a strong tilt toward cross-functional execution.

Own end-to-end creative delivery and cross-channel campaign execution, aligning stakeholders around timelines and quality.
Plan tentpole moments with go-to-market and analytics partners to turn learnings into future campaigns.
Lead cross-functional storytelling and product integration work to ensure cohesive customer communications.

Job Description

Cross-channel Creative & Campaign Delivery: Support the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
Asset Delivery & Stakeholder Alignment: Own seamless asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards.
Tentpole Planning & Risk Mitigation: Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
Campaign Evaluation & Learnings: Assess the efficacy of key campaigns with Go-To-Marketing, Insights, and Analytics teams, adapting future campaigns based on learnings.
Storytelling & Campaign Archives: Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
Cross-Functional Communications Strategy: Promote cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
Workflow Efficiency & Compliance: Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
Creative Brief Development: Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
Product Integrations Liaison: Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009

New York, NY, US

3.9K employees (498 in marketing)

www.fanduel.careers

72% recommend to a friend

83% CEO approval