Responsibilities

• Support the planning, build, and optimization of new logo and customer campaigns that support generation of pipeline and revenue.
• Plan the promotional elements of all campaigns, that align campaign messaging across channels, including advertising, paid social, nurture emails, webinars, direct mail, and video.
• Map existing content to campaign needs, and work cross-functionally with content and PMM to influence future content plans.
• Work closely with channel experts to analyze campaign performance, and recommend optimizations to improve campaign performance.
• Work closely with sales teams to enable coordinated execution of outreach efforts between teams.
• Work with Revenue Operations to execute repeatable processes across our GTM motion.
• Work cross-functionally across marketing teams brand, product marketing, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.

Requirements

• 5+ years of experience in B2B marketing, demand generation, integrated campaigns, and ABM.
• Proven ability to execute marketing programs that are aligned to strategic business goals and deliver measurable results.
• Strong understanding of B2B demand gen and ABM frameworks.
• Skilled at leading through influence and alignment across cross-functional stakeholders to drive coordinated campaign execution.
• Experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
• Excellent communication and stakeholder management skills, with the ability to convey plans and direction clearly across teams.

Preferred

• Experience in B2B SaaS or high-growth technology environments.