Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
2 days ago
Campaign Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)
Seattle, WA (On-site)
Salary Not AvailableIntern/New GradInternship
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize merchant operations and performance analytics for incentive programs, with cross-functional influence and structured learnings for growth.
- Operations & Data Management: oversee onboarding, progress tracking, and data hygiene to support merchant programs.
- Performance Analytics & Incentives: analyze GMV, ad spend, uplift, and translate into actionable insights to improve incentives and subsidies.
- Cross-Functional Execution: partner with Account Managers and category teams to drive merchant outcomes and post campaign learnings.
Job Description
Own and optimize merchant operations and performance analytics for incentive programs, with cross-functional influence and structured learnings for growth.
- Operations & Data Management: oversee onboarding, progress tracking, and data hygiene to support merchant programs.
- Performance Analytics & Incentives: analyze GMV, ad spend, uplift, and translate into actionable insights to improve incentives and subsidies.
- Cross-Functional Execution: partner with Account Managers and category teams to drive merchant outcomes and post campaign learnings.
- Collaboration & Reporting: prepare reports, case studies, and post-campaign analyses to distill learnings.
- Strategic Support: assist in executing and evaluating incentive mechanisms (e.g., subsidies, ad credits).
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
