Responsibilities

• Help develop and execute integrated marketing campaigns that generate demand for Ellucian’s solutions.
• Plan, draft, and optimize email campaigns while analyzing performance in Salesforce, Tableau, Marketo, and related platforms.
• Analyze campaign data and translate insights into actionable recommendations.
• Support content creation across landing pages, webinars, and multi-channel communications.
• Develop sales enablement materials using internal sales platforms and tools to support go-to-market efforts and empower the sales team with campaign-aligned resources.
• Contribute to account-based marketing efforts through audience segmentation, personalization strategies, and targeted outreach aligned to pipeline goals.

Requirements

• Currently a college Sophomore or Junior, preferably in Marketing, Communications, or a related field.
• Strong written and verbal communication skills with keen attention to detail.
• Proficiency in Microsoft Office (Excel and PowerPoint). Familiarity with marketing automation (e.g., Marketo), analytics tools (e.g., Google Analytics), project management platforms (e.g., Monday.com), and creative tools (e.g., Adobe Suite or Canva) is a plus.
• Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, predominantly remote environment.
• Analytical mindset with an interest in campaign strategy, demand generation, and account-based marketing.

Preferred

• Familiarity with marketing automation (e.g., Marketo)
• analytics tools (e.g., Google Analytics)
• project management platforms (e.g., Monday.com)
• creative tools (e.g., Adobe Suite or Canva)

Benefits

• 2 Paid Charity Days
• Paid Holidays
• $100 Meal Stipend
• Time for school
• Rewards & Recognition via Bonusly