Responsibilities

• Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
• You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more
• Own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution

Requirements

• 8+ years of related marketing experience

Nice to Have

• Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights, and market research to determine the most valuable accounts.
• Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
• Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.

Benefits

• equity
• benefits