Responsibilities

• Build the integrated vertical campaign framework. Take Box’s horizontal campaigns and translate them into industry-specific messaging, creative, channel mixes, and programs for each of your assigned verticals — creating a repeatable, scalable model the team can flex across industries.
• Orchestrate full-funnel programs. Work closely with Industry Product Marketing, Field Marketing, Events, Digital, and Content to deliver integrated programs spanning executive events, webinars, paid media, content syndication, and email.
• Design the end-to-end campaign architecture , including the full-funnel content assets, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Be the voice of your industries inside marketing. Bring customer insights, competitive intel, and buyer pain points into campaign strategy so every program feels native to the vertical, not retrofitted to it.
• Align GTM across marketing, sales, and customer success. Make sure every campaign reaches the right target accounts and decision-makers, and that field teams are equipped to convert the demand you generate.
• Accelerate the buyer journey. Partner with lead gen, field marketing and ops to identify friction points in the vertical funnel and compress time from first touch to qualified pipeline.
• Own performance end-to-end. Set KPIs, track against pipeline and revenue targets, run the readouts, and apply learnings into the next quarter’s plan.
• Manage budget, timelines, and stakeholders across 2–4 verticals simultaneously — making the tradeoff calls that keep programs moving without sacrificing quality.

Requirements

• 8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company.
• Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact — not just activity metrics.
• Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred. Fluency in vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus.
• Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events.
• Strong analytical instincts — you can diagnose funnel health, read a dashboard, and turn data into the next smart campaign decision.
• Excellent project management and stakeholder skills; you can orchestrate cross-functional teams without formal authority and keep senior leaders confidently informed.
• Familiarity with Marketo, Salesforce, Tableau, and 6sense (or a comparable ABM platform) preferred.
• Bachelor’s degree or equivalent experience.

Preferred

Benefits