Campaign Manager

San Francisco, CA (On-site)

$174K/yr – $205K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and drive upmarket demand gen campaigns that target sales-assisted audiences and marquee accounts, coordinating with Sales and the Demand Gen team to shape programs and pipeline impact.

  • Own strategy and execution for targeted account programs across direct mail, ecosystem co-marketing, and buying-journey activation.
  • Partner with Sales and Marketing to tailor plans for top accounts and measure pipeline influence and revenue impact.
  • Own go-to-market systems and data, tracking leads, pipeline, and program performance to inform optimization.

Job Description

Responsibilities

  • own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution.
  • partner with the global sales team to understand key focus areas and collaborate with the broader Demand Generation team to scale our sales-assist strategy.
  • As the Demand Generation Campaign Manager, you will own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution.
  • Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
  • Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
  • Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
  • Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
  • You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more

Requirements

  • 8+ years of related marketing experience
  • Develop deep expertise in the Notion product, user, and buyer journey to inform strategy, partnering closely with the Head of Enterprise Demand Gen to build programs that fit Notion's funnel and market

Preferred

  • Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights, and market research to determine the most valuable accounts.
  • Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
  • Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.

Benefits

  • Notion is committed to providing highly competitive cash compensation, equity, and benefits.
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Product Pioneers Podcast

Welcome to the "Product Pioneer Podcast', season 3 'Navigating the AI Frontier," a cutting-edge podcast dedicated to exploring the dynamic world of Artificial Intelligence (AI) product management. Join us as we delve into the intricacies of AI development and deployment while empowering product managers to thrive in this rapidly-evolving landscape.Each week, our host and industry expert interview leading AI product managers, innovators, and visionaries from top organizations to share their experiences, best practices, and insights. We'll explore data-driven decision-making, ethical AI considerations, cross-functional team collaboration, and the latest AI technologies shaping product management's future.Whether you're an experienced AI product manager, a budding AI enthusiast or just curious about the intersection of AI and product management, "Navigating the AI Frontier" has something for you. Tune in to stay ahead of the curve, sharpen your skills, and discover the strategies and tools you need to create outstanding AI-driven products in today's fast-paced digital world. Join now and embark on this exciting journey with us!

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