Campaign Manager, Performance Media

New York City, NY (On-site)

$70K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the day-to-day relationship with a subset of clubs while coordinating paid media execution, learning internal systems, and applying a test-and-learn approach to optimize campaigns and grow audience impact.

  • Growth and media ownership: manage club relationships and provide strategic media recommendations.
  • Campaign execution: support cross-channel paid media and test-and-learn optimization.
  • Insights and learning: monitor trends, identify growth audiences, and leverage tools to improve performance.

Job Description

Responsibilities

  • Serves as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and answer questions; the assigned set of Clubs will be fewer/less complex than that of the Senior Campaign Manager
  • Supports day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)
  • Executes test and learn approach to build, optimize, and report on paid media campaigns
  • Provides strategic media recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager
  • Identifies and leverages relevant growth audiences on a campaign-by-campaign basis
  • Learns and utilizes internal systems and other biddable media platforms
  • Monitors competitive landscape and industry trends
  • Supports additional projects, as assigned

Requirements

  • 4-year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
  • Experience developing strategy around, building, and optimizing paid media campaigns
  • Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics

Preferred

  • Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Meta Business Manager, TikTok Ads, Google Ads, etc.) preferred
  • Proficiency in using AI LLMs to boost operational efficiency is preferred
  • Baseball and sports enthusiast preferred

Benefits

  • Top MLB Perks & Benefits
  • Competitive Benefits Package
  • Company 401K Contribution
  • Paid Time Off and Holidays
  • Paid Parental Leave
  • Access to Free Tickets to Baseball Games & MLB.TV
  • Discounts at MLB Store | MLBShop.com
  • Employee Assistance Programs (EAP)
  • Onsite/Online Training & Development Programs
  • Tuition Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Pet Insurance
  • Are you ready to Step Up to the Plate? Apply below!
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Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

New York, New York, US
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