Campaign Manager - NYC or ATL

New York City, NY (On-site)

$65K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end programmatic campaign operations across multiple DSPs, ensuring flawless trafficking, tracking, QA, and timely delivery while aligning with client goals and performance metrics.

  • Campaign Execution & QA: set up, validate pixels/tags, and launch campaigns across FreeWheel, CM360, Trade Desk, Beeswax, Amazon DSP, and other DSPs.
  • Optimization & Analytics: monitor pacing, performance, and deliverables; identify optimization opportunities to improve Reach, Frequency, CTR/Conversions, and viewability.
  • Cross-Functional Delivery: partner with Sales, Account Management, and Client Services; coordinate with 3rd-party vendors to maintain compliance and clear stakeholder updates.

Job Description

Responsibilities

  • Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
  • Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
  • Implement and validate pixels, macros, and 3rd-party tracking integrations.
  • Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
  • Monitor pacing, delivery, and performance throughout campaign lifecycle.
  • Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
  • Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
  • Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
  • Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.
  • Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals.

Requirements

  • 1–3 years of experience in digital ad operations, campaign management, or programmatic activation.
  • Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
  • Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
  • Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms.
  • Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics.
  • Advanced Excel/Google Sheets skills for data analysis and reporting.
  • Excellent troubleshooting and problem-solving skills with keen attention to detail.
  • Able to translate technical details into clear client-facing updates.
  • Experience with video or CTV campaign management.
  • Familiarity with analytics tools (e.g., Google Analytics, Looker Studio).

Benefits

  • excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).
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Locality

We believe in the power of community to create a fairer society. Locality supports local community organisations to be strong and successful. Our national network of over 2,000 members helps more than 400,000 people every week. We offer specialist advice, peer learning and campaign with members for the community sector.

Founded in 2011
London Colney, England, GBR
215 employees (16 in marketing)

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
54.3%
Direct
34.3%
Referral
8.5%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~215

Marketing Team

Marketing Team Size
12 (6% of company)
Median Career Experience
13.5 years
Median Tenure
3.8 years