Responsibilities

• Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks — ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.
• Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.
• Own paid channel briefs —ensuring full alignment to the campaign narrative and creative direction.
• Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.
• Coordinate Sinch's activation at Tier 1 industry events — connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.
• Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.
• Build and own distribution plans across the B2B paid media landscape — including programmatic display, paid social, content syndication, and search — maximizing reach and relevance within budget.
• Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.
• Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.
• Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America — balancing global campaign consistency with local market relevance.

Requirements

• 7+ years of experience in B2B marketing, with a strong foundation in integrated campaign execution at a technology company or agency.
• Demonstrable experience managing global or multi-regional campaign activations in a matrixed environment — coordinating across APAC, EMEA, LATAM, and North America.
• Deep hands-on experience across the B2B paid media landscape programmatic display, paid social, content syndication, and search, with a track record of building and optimizing distribution plans.
• Experience activating campaigns at or around major industry events, working in coordination with regional or field teams.
• Background in or familiarity with CPaaS, cloud communications, SaaS, or adjacent enterprise technology markets is highly desirable.

Preferred

• Salesforce MC proficiency (nice to have)

Benefits

• STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.