Responsibilities

• Identify blockers, risks, and slippage early, and activate the right agency resources (project coordination, research, production, creative, paid media) to resolve them, holding those teams to campaign deadlines.
• Drive active campaigns from green light through deployment and reporting, directing the Ground team staffed to each activation.
• Manage creator campaigns across HWA's growing network of movement and non-movement creators.
• Oversee deployment across HWA's hub-and-spokes partner network — assets built once, rebranded and launched by partners across states..
• Make independent calls within approved campaign plans — deployment timing and sequencing, creator selection, asset revisions, channel adjustments — and bring all public-facing outputs to the Director for sign off.
• Serve as the day-to-day contact for movement partners and cohort members on execution matters, and explain HWA's campaign strategy — content rationale, paid media approach, channel mix, research results — using the campaign's approved materials.
• Own ongoing cohort communications, including regular updates, deliverable coordination, and responsiveness to cohort member needs.
• Track research studies at the milestone level (design, fielding, analysis, delivery), flag delays, and coordinate the handoff of findings into campaign development and partner-facing materials.
• Track campaign performance against benchmarks and adjust deployment within the approved plan; prepare campaign briefs, flight plans, and post-campaign performance summaries.
• Surface partner needs, friction, and opportunities to the Director, including status preparation for the weekly leadership sync.

Requirements

• 3–5 years of experience in campaign management, program management, advocacy communications, or integrated marketing, including responsibility for multiple concurrent work streams or a portfolio of projects.
• A systems thinker who finds satisfaction in the infrastructure that lets a mission-driven campaign run smoothly — you take pride in making sure nothing falls through the cracks.
• Able to drive work through cross-functional teams you don't directly manage, mobilizing creative, research, production, or media resources against deadlines.
• Fluent in paid media, creator/influencer campaigns, and digital content deployment — able to explain strategy and results credibly to external stakeholders, not just execute against them.
• Experience working on transgender equality or LGBTQ+ campaigns, or with state-based LGBTQ+ advocacy organizations, national organizations, or movement coalitions.
• Experienced presenting strategy, plans, or results to clients, partners, or senior stakeholders.
• An independent decision-maker who knows the difference between a call you should make yourself and one you should escalate.
• Comfortable working independently and proactively in a remote, fast-moving environment.
• Committed to the mission of Here We Are .

Preferred

• Agency account or engagement leadership experience, or campaign leadership within an advocacy organization.
• Experience coordinating or managing research projects, message testing, or persuasion measurement workstreams.
• Experience managing cohort, coalition, or multi-stakeholder programs.
• Experience with creator campaign platforms and social/digital analytics tools.

Benefits

• Remote-first flexibility
• Healthcare benefits
• Paid time off
• Professional development support
• Mission-driven, collaborative team culture