Responsibilities

• The Campaign Manager will be responsible for owning and developing measured, scalable and breakthrough integrated communication strategies and campaigns that build awareness for the Fire TV products.
• As a core member of the team, you will leverage key customer, business, creative and media insights to craft integrated communications and plans with clear objectives, strategies and deliverables.
• You will collaborate and influence horizontal teams on the development of integrated campaigns, working closely with cross-functional partners from ideation through execution.
• You will also work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders.
• You will leverage market research and consumer insights to guide positioning and messaging recommendations and maintain brand consistency in multi-channel communications.
• Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.
• Drive collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement and beyond.
• Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.
• Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.
• Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners.

Requirements

• 3+ years of marketing experience
• 3+ years of defining and implementing process improvement initiatives using data and metrics experience
• Experience working cross functionally with tech and non-tech teams

Preferred

• Experience using integrated campaigns to solve brand/business challenges

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits