Campaign Manager, Event Marketing at GLG | New York City, NY | $71K/yr – $100K/yr

GLG

Campaign Manager, Event Marketing

New York City, NY (On-site)

$71K/yr – $100K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end to end audience marketing for GLG events, from strategy and segmentation to cross functional execution and fast cycle optimizations.

Audience segmentation and growth for event programs
Campaign execution across email and digital channels with QA, reporting, and performance insights
Translate data into targeting tweaks and workflow improvements

Job Description

Responsibilities

Audience Strategy & Event Promotion: Develop and execute targeted outreach strategies to drive registrations and engagement across GLG’s event portfolio
Build and refine audience segments aligned to event topics, client interests, engagement behavior, and campaign objectives
Partner closely with event programmers, content leads, and commercial stakeholders to ensure campaigns reach the most relevant audiences
Contribute to audience growth and engagement strategies through testing, segmentation, and performance insights
Campaign execution and Optimization: Develop and execute integrated event marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization
Write and edit compelling promotional copy for event invitations, landing pages, reminder communications, and post-event follow-ups
Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click-through rates, registrations, attendance, and conversion trends
Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency
Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance
Cross-Functional Collaboration & Operations: Partner with Marketing, Content, Programming, and Commercial teams to coordinate campaign timelines, audience targeting, and execution workflows

GLG

GLG is the world’s largest insight network. We connect decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Our network of experts is the world’s largest source of first-hand expertise, and we recruit hundreds of new experts every day. We bring the power of insight to every great professional decision. Visit GLGinsights.com.For information regarding GLG’s practices with respect to personal information, please visit our privacy policy at https://glginsights.com/privacy-policy/

Founded in 1998

New York, New York, USA

12K employees (276 in marketing)

glginsights.com