Responsibilities

• Develop and own integrated, multi-channel demand generation strategies aligned to business goals, target segments, and product priorities.
• Partner with marketing leadership to define campaign objectives, audience targeting, and messaging frameworks.
• Work closely with sales, product marketing, and digital team to align on targeting, messaging, and campaign execution, ensuring campaigns support broader initiatives.
• Design and implement lead lifecycle and nurturing strategies to improve conversion and campaign performance.
• Establish campaign KPIs, measurement frameworks, and testing strategies to continuously optimize performance.
• Monitor and analyze campaign results, applying data-driven insights and testing to optimize performance and drive continuous improvement.
• Oversee execution of campaigns across channels (digital, email, webinars, and events), ensuring alignment with strategic objectives.

Requirements

• 5–7 years of experience in demand generation, campaign strategy, and B2B marketing, ideally within the technology sector.
• Proven ability to develop and execute data-driven campaign strategies that drive lead generation and support business growth.
• Strong understanding of digital marketing, demand generation, and lead nurturing strategies.
• Experience with segmentation, persona development, and full-funnel campaign planning.
• Experience owning campaign planning cycles, including goal setting, budgeting, and performance forecasting.
• Experience with marketing automation tools (Dynamics 365 a plus) and comfort working with campaign performance data.
• Solid project management, analytical, and cross-functional collaboration skills.
• Candidates must reside within commuting distance of our Boulder, CO office.
• Full Time, Exempt

Preferred

Benefits

• Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting and defending the world’s data. Spectra offers a challenging, flexible and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. We offer a casual, hybrid work environment with ample opportunity to learn and grow within the company. Work out on your own or with our trainer at one of the on-campus gyms; grab lunch or snacks onsite or challenge the CEO to a game of pinball; and grow your career with peers who are second to none.